"Trop de personnes âgées sur Facebook" titre PC World qui n'hésite pas à évoquer une "crise d'identité" :
The elder demographic saw 513.7 percent growth since January, reaching almost 5.9 million users compared to roughly 7 million users under 17. Additionally, 35 to 54 year-olds now comprise the largest demographic on the site, growing 190.2 percent over the last half year to reach more than 20 million users.
The prized advertising demographic of 18-24 year-olds ruled Facebook in January, but now they're outnumbered by each of the two age groups above them. That puts a damper on Facebook's 70.8 percent overall growth, which looks good on its face but doesn't bode well for advertising.
Les statistiques plus en détail :
Les commentaires récents